UNLOCK THE SECRETS OF SUCCESS: YOUTUBE AND LINKEDIN, THE MAIN CHOICE CHANNELS OF MARKETERS IN VIDEO MARKETING – TRENDS 2023

ABSTRACT

This research reveals that YouTube and LinkedIn will dominate as the main channels in video marketing by 2023, with Instagram and Facebook also having a significant impact. TikTok is also starting to be recognized as a platform capable of marketing products, indicating a shift in consumer preferences and trends. However, Twitter and Snapchat are considered less effective in video marketing. The importance of adapting to changing trends and dynamics in video marketing is the main focus, with recommendations for exploring new platforms, adapting marketing strategies, and collaborating between related parties. Education and training on effective video marketing strategies were also identified as a key to success in exploiting the full potential of video marketing.

KEYWORDS

YouTube, LinkedIn, Instagram, TikTok