FACTORS AFFECTING THE INTEGRATION OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGIES AMONG GROCERY STORE OPERATORS IN LAGUNA, PHILIPPINES

ABSTRACT

The study was conducted to assess the extent of integration of artificial intelligence in grocery stores in Laguna. Specifically, it dealt with the current level of integration of AI technology in grocery stores, and factors affecting the Integration of AI technology for customer management in grocery stores in AI Integration. The descriptive-correlational research design was used in this study. The survey questionnaire was used to gather primary data. A total of 317 grocery store owners and managers in the province of Laguna were the respondents of the study. Descriptive and inferential statistics were used to analyze the data gathered. Findings revealed a minimal level of AI technology is integration among grocery stores in Laguna, reflecting a potential area for growth and development in leveraging AI to enhance customer engagement. As the grocery industry evolves, there is room for increased AI adoption to drive innovation and competitiveness in the retail sector. Thus, it is therefore recommended to provide guidelines for grocery store operators to facilitate the adoption of AI technologies for effective customer management. This entails equipping them with comprehensive insights and practical strategies to leverage artificial intelligence across various aspects of business operations.

KEYWORDS

Artificial Intelligence, Integration, Marketing Management, Challenges and Constraints, Guide, Customer Management