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				<publisherName>ZIBELINE INTERNATIONAL PUBLISHING</publisherName>
				<title type="subject" xml:lang="en" sort="Information Management and Computer Science">Information Management and Computer Science</title>
				 <abbrev_title></abbrev_title> 
			</publisherInfo>
			<issn type="online">2616-5961</issn>
			<titleGroup>
				<title type="title">ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ADVERTISING</title>
			</titleGroup>
			<copyright ownership="publisher">Copyright © 2017 zibeline international publishing </copyright>
			<doi origin="zibeline international publishing" registered="yes">https://doi.org/10.26480/imcs.01.2020.20.21</doi>
			<eventGroup>
				<event type="publication_date" date="27-3-2020"/>
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			<creators>
				<creator xml:id="sd" creatorRole="editor">
					<personName>
						<editorNames>Swetalina Das</editorNames>
					</personName>
				</creator>
				<creator xml:id="pm" creatorRole="editor">
					<personName>
						<editorNames>Pranati Mishra</editorNames>
					</personName>
				</creator>
				</creators>
		</publicationMeta>
		<citation_keywords>
		    <keywords>CSR, Social issues, Advertising, Economy, Philanthropic</keywords>
		</citation_keywords>	
		<citation_pdfformat>
		     <pdf_url>https://www.theimcs.org/archives2020/1imcs2020-20-21.pdf</pdf_url>
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	         <xml_url>https://www.theimcs.org/xml/1imcs2020/1imcs2020-20-21.xml</xml_url>
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	   <citation_volume>
	       <volume>3</volume>
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	   <citation_issue>
	        <issue>1</issue>
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	   <citation_pages>
	      <pages>20-21</pages>
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	       <fulltext_html>https://www.theimcs.org/imcs-01-2020-20-21/</fulltext_html>
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			<abstract type="main" xml:lang="en">
			<title type="main">Summary</title>
					<p>Corporate social responsibility emerges as a new business strategy to helps industry to build socially acceptable images for the public. It is a thoughtful practice to give back to the society. Today, CSR has become an important part of every business. People expect a company not only act socially responsible towards his stockholders but also towards the entire society in which the company operates. However, it describes how business economic criteria, like making merchandise and profits, to accomplish both social and environmental goals. It also contributes towards sustainable economic development in which the firm itself operating and also its employs and their family members.</p>
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