ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ADVERTISING

ABSTRACT

Corporate social responsibility emerges as a new business strategy to helps industry to build socially acceptable images for the public. It is a thoughtful practice to give back to the society. Today, CSR has become an important part of every business. People expect a company not only act socially responsible towards his stockholders but also towards the entire society in which the company operates. However, it describes how business economic criteria, like making merchandise and profits, to accomplish both social and environmental goals. It also contributes towards sustainable economic development in which the firm itself operating and also its employs and their family members.

KEYWORDS

CSR, Social issues, Advertising, Economy, Philanthropic